Measuring the operation behind the customer experience

Pyze measures how order, returns, fulfilment and customer service work is performed behind the storefront, and prices the work AI agents can remove.

~50%
of the measured day outside the system of record
1 week
to instrument
5
levers separated before implementation
6 weeks
to a priced opportunity register

Engagement archetypes from Pyze deployments in retail and adjacent order operations rather than a single named account.

Retailers have spent a decade automating the customer-facing journey. The operation behind it, where an exception becomes manual work in a spreadsheet, has received far less attention and accounts for much of the cost per order.

Common Findings in Retail & E-commerce

Four patterns that recur across engagements, each shown with the measurement and the resulting change.

Storefront conversion is strong, but cost to serve has not decreased.

Simplify
What the measurement shows

Cost to serve is concentrated in the exception path, which is worked outside the systems that report on it.

What changes

The exception path is measured and decomposed, making its cost visible.

Returns handling between the warehouse and the refund is not measured.

Standardize
What the measurement shows

Decisioning is consistent in policy but inconsistent in practice, with a wide spread between agents on identical returns.

What changes

The documented standard is updated to reflect the practice of the best agents, and conformance is scored continuously.

Peak season brings temporary staff and a drop in productivity.

Standardize
What the measurement shows

The learning curve flattens earlier than the training programme assumes, and tenure does not identify which staff would benefit most from coaching.

What changes

Training is focused where the learning curve is still rising, which shortens time to competence without lengthening the programme.

Customer contacts about order status consume the team’s time.

Agentify
What the measurement shows

Most of the answer already exists in the order record and is retrieved by a person.

What changes

Status questions are answered from the record, with exceptions escalated already diagnosed.

Opportunity Register

A sample register, sorted by the lever that resolves each opportunity. In an engagement, each line carries measured hours, a named owner and the evidence it was derived from.

Order status response
Agentify
Answered from the order record instead of retrieved by a person.
Returns decisioning
Standardize
One documented standard derived from the best-performing agents.
Fulfilment exception handling
Agentify
Cause established, then resolved or routed already diagnosed.
Refund and adjustment processing
Automate
Rule-based adjustments applied without a queue.
Supplier and vendor correspondence
Agentify
Drafted from the order position and followed up.
Catalogue and pricing maintenance
Automate
Maintained from the source signal.
Peak-season onboarding
Standardize
Training focused where the learning curve is still rising.
Contact queue rebalancing
Rebalance
Load levelled against measured effort instead of contact count.
Automate and Agentify are distinct findings. Scheduling a report is deterministic work with a stated rule. Diagnosing an exception is a decision. Separating the two prevents a register from over-scoping the first and missing the second.

Systems typically instrumented

SAP and OracleSalesforce and ZendeskOrder management platformsWarehouse managementVendor portalsExcel and Outlook

Capture covers browser-delivered and thick-client applications, including virtualized estates, with no change to how anyone works.

Roles Involved

Customer operationsOrder managementReturns and reverse logisticsMerchandising operationsShared services

Instrumentation is configured per application rather than per person, so the population in scope is set during scoping and is not a deployment constraint.

How an Engagement Runs

Baseline, blueprint, transform, prove

The same four stages apply in every sector. The fourth stage repeats the baseline measurement, which makes the engagement an ongoing operating capability rather than a one-time report.

01

Baseline

What the work costs today, measured across every person and application.

02

Blueprint

Procedures, application rules and execution evidence, read as one target state.

03

Transform

Where each of the five levers applies, priced and owned.

04

Prove

The after state measured against the baseline, using the same method.

Frequently Asked Questions

Our volumes are highly seasonal. Does that distort a baseline?
Not if the baseline is measured correctly. Measurement is per work type and per person with case mix controlled, and the observation window is stated, so peaks are visible and not absorbed into an average.

Start with a measured baseline

Six weeks from instrumentation to a priced opportunity register, and the baseline stays in place so later quarters are measured rather than re-estimated.