Personalize Experience for each user
Pyze provides full control to Marketers to personalize every user experience including content feeds, user interfaces, product flows, and promotions based on user behavior. Easily define groups of users utilizing a number of behavioral attributes and enable custom experiences for each group.
Personalization Tags
Identify dynamic sets of users based on specific behavioral and app defined criteria to trigger both Marketing campaigns and assign Personalization tags to users, enabling both the product and marketing to drive users towards specific user goals. As users meet a defined goal, they automatically get moved to a new personalization group, enabling their journey to be relevant.
Dynamic Segmentation
Personalization tags are processed in real-time and are made available on the device – tv, mobile, or web app – to personalize experiences. You can also export personalization tags to CRM or CMS systems or query in real-time via API.
Personalize Content
Display the appropriate content feeds, user interface and best communicate messaging for users based on their behavior, usage and content consumption. Enable Product and Marketing teams to promote specific sets of users towards specific business objectives.