REDWOOD CITY, CA – July 20, 2018 – Pyze, the leading AI driven cross-platform analytics and engagement platform, today announced it has been featured in Gartner’s 2018 Market Guide for Web and Mobile App Analytics. Gartner’s Market Guide provides insight into the vendor landscape for web and mobile data and analytics to analyze customer behavior, application performance, and usage patterns to improve the digital customer experience.
Gartner defines web and mobile app analytics as a market of specialized analytics tools used to understand and improve the digital customer experience, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps.
“We’re excited to see Pyze listed amongst an elite list of seven vendors featured for supporting Web, mobile, and app analytics,” said Sarabjot Kaur, CEO of Experfy. Pyze has enabled us not only to increase our understanding of user behavior but also accelerate conversions, which directly impact our revenue.”
According to the Gartner report, “Data and analytics leaders need to invest in a portfolio of tools for multiple purposes, while developing a holistic and integrated analytics architecture by establishing touchpoints between the different types of applications.” The report further states, “Web analytics is a foundational analytics tool for measuring web and mobile sites to improve the customer experience. It continues to see significant innovation as leading platforms add support for cross-channel and device tracking, and layer in more advanced analytics and extensions to customer analytics. Buyers and consumers of these tools are seeking consolidation and deeper insights that can be correlated across web and mobile apps.”
“Being featured in Gartner’s Market Guide for Web and Mobile App Analytics is a testament to the transformative work we are doing to help brands build the customer loyalty that fuels business growth,” said Prabhjot Singh, CEO of Pyze. “If Brands and Enterprises can’t understand user behavior across all channels, they will never be able to conduct meaningful segmentation or orchestrate effective marketing campaigns. Pyze has uniquely combined deep analytics and marketing automation to deliver unparalleled value to our customers.”
Source: Gartner, Market Guide for Web and Mobile App Analytics, Melissa Davis, Adrian Leow, Jason Wong, Shubhangi Vashisth, July 13, 2018
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