Pyze Featured in Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

REDWOOD CITY, CA – July 20, 2018 – Pyze, the leading AI driven cross-platform analytics and engagement platform, today announced it has been featured in Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms. Gartner’s Magic Quadrant evaluates vendors within a particular market segment based on their completeness of vision and their ability to execute.

Gartner states that top vendors “possess the resources and acumen to deliver extensive mobile marketing capabilities guided by a clear, comprehensive view of mobile marketing’s crucial role as the dominant engagement point for customers and prospects. Vendors have executed a substantial number of implementations across a variety of industries. They push their customers toward more advanced states of mobile marketing capabilities.”

“We believe that being featured in Gartner’s Magic Quadrant for Mobile Marketing Platforms is a testament to our rapid growth and the industry disruption we’re creating,” said Prabhjot Singh, CEO of Pyze. “Engaging consumers in a meaningful, personalized way is a big challenge for many enterprises. Pyze brings a unique combination of mobile expertise, technology, marketing, cloud integrations and services that help our customers gain deep insights about their mobile users and leverage those insights to build meaningful relationships with users.”

According to the Gartner report, “Mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimize engagements at any touchpoint.”  The report further states, “Improving customer experience and driving revenue growth are among customer references’ most frequently cited reasons for investing in a mobile marketing platform.  Advanced analytics capabilities are emerging as a key point of differentiation. As marketers seek to meet customer demands for real-time mobile engagements, marketing data and analytics are driving platform vendor value and client satisfaction — much of which is dependent on service, support, and integration.”

“It’s exciting to see Pyze featured in the first ever MQ for Mobile Marketing,” said Edwin Leong, Co-Founder & CTO of AcerApps. “Pyze has enabled us to not only increase the efficiency of our marketing efforts but also had a significant impact on our top-line metrics the include retention, engagement, and revenue. We’ve really benefited from the advances Pyze has made in using AI to deliver mobile marketing campaigns.”

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