REDWOOD CITY, CA – September 12, 2017 – Pyze names Scott Ritchie as its Head of Business Development and Sales, putting the company in a strong position to capitalize on a successful 2017, and to accelerate adoption of its SaaS Growth Intelligence Platform.
Scott joins Pyze from Optulink where he was Vice President of Business Development, Platforms and enabled the data analytics and optimization SaaS company to achieve record growth during his tenure. Before Optulink, Scott held various roles in Business Development, Sales and Marketing scaling startups to an IPO and acquisitions. Two of the startups achieved Deloitte’s Rising Star Award which celebrates the fastest-growing technology company from Deloitte’s Technology Fast 50, an annual ranking of the 50 fastest-growing technology companies throughout the globe. Scott is an entrepreneur himself having co-founded a mobile SaaS company that was ultimately funded by Qualcomm and Orange.
At Pyze, Scott will focus on growing the company’s current platform customer base – and expanding into enterprise accounts. His mobile marketing background and expertise will be useful in helping companies searching for optimal mobile user acquisition, monetization and growth marketing techniques.
“Scott is an innovative and enthusiastic startup leader with a proven track record of successfully bringing new SaaS products to market and finding product fit” said Prabhjot Singh, Co-founder, and CEO at Pyze. “His background in Mobile SaaS and Mobile Apps started before the iPhone. We’re excited to have Scott on the team, and look forward to his leadership and experience in building our organization.”
“Pyze is pioneering a new and automated mobile engagement platforms using machine learning and behavior analytics,” said Scott Ritchie. In my thirteen-year experience with solutions that touch every aspect of the mobile ecosystem, this is one of the most impressive products I have seen. I look forward to helping achieve the Pyze vision of getting Pyze capabilities into apps on all platforms.”
About Pyze Pyze lets brands and enterprises maximize user retention through AI based engagement and personalization across digital platforms. The Pyze platform provides marketing and product teams with deep cross-platform user behavior analytics and automated segmentation to deliver hyper-relevant omnichannel campaigns and content personalization. For more information, visit Pyze at pyze.com
