Pyze Introduces Hypergrowth Tier to Mobile App Tools
New service employs machine learning to automatically segment users and determine the best time to send notifications.
Tim Maytom
Intelligence and marketing platform Pyze has unveiled a new tier of services for its Growth Intelligence platform, aimed at app developers seeking a huge boost to download numbers and greater tools for personalised user engagement.
The ‘Hypergrowth’ tier is available for apps with up to 1m monthly active users, and utilises advanced intelligence to automatically segment users based on a multitude of behavioural attributes.
Developers and marketers can then engage each user individually to foster usage, retention and app monetisation. The tier also offers revenue intelligence, empowering users to market to customers based on recent or lifetime revenue and purchases without creating segments.
The platform’s personalisation intelligence enables mobile and web app businesses to deliver unique content and experiences to users based on their behaviour, usage, preferences and social graph, while its app-defined dimensions let publishers include users from segment-less data explorations in their personalisation actions.
“The gap between poor and good apps is continuously shrinking, yet the gap between good and great apps is growing,” said Dickey Singh, co-founder and CEO of Pyze. “Great apps appeal to users’ emotions with relevant personalised experiences, which has a significant impact on engagement, retention, satisfaction and, ultimately, growth and success. The Pyze Hypergrowth tier is the next stepping stone on the path to closing the wealth inequality gap in the mobile app market.”
“The depth of intelligence that Pyze delivers is essential to growing our apps, as it allows us to engage with users in a personalised way,” said Edwin Leong, co-founder of Acer Apps. “It would be virtually impossible for us to manually perform these tasks at scale.”
About the Author
Tim Maytom
Reporter
Tim Maytom is a reporter for Mobile Marketing Magazine, providing daily updates for the website as well as features for both online and our printed magazine.
He is particularly interested in cutting-edge developments in mobile tech, the impact of mobile in emerging markets, and the development of the smart home and city. He lives in Norwich, and enjoys writing, film, cookery, game design and swimming.
