Pyze Introduces Hypergrowth Tier for Mobile Apps to Enable Advanced Growth Intelligence
Shabana Arora
Redwood City, Calif.: Pyze, the intelligence and marketing platform enabling mobile app publishers of all sizes to maximize growth through personalized engagement and experience, today added a new tier of services to its Growth Intelligence® platform. The new Pyze Hyper Growth tier is available for apps with up to one million monthly active users. In addition, the company also announced support for Unity, the most popular game development platform, across all tiers.
News Facts
- The mobile app store’s ever-increasing competition, even since the start of 2016, puts app publishers under enormous pressure to create engaging, personalized experiences in order to sustain long term app growth.
- The Pyze Hyper Growth tier utilizes advanced intelligence to automatically segment users based on a multitude of behavioral attributes and engages each user individually to foster usage, retention and monetization.
- The Pyze Hyper Growth tier is available immediately for apps with up to one million monthly active users. The Pyze platform is built on top of open source technologies, utilizing artificial intelligence and machine learning to significantly scale intelligence-driven insights at a fraction of the cost of other implementations.
- Pyze has also added support for Unity, the most popular multiplatform game development platform with millions of registered developers across iOS and Android, available out-of-the-box across all tiers.
Pyze Hyper Growth Tier Key Features
- App-defined Dimensions enable app publishers to now include app-defined categorizations of users in segment-less data explorations via the Intelligence Explorer and initiate personalized actions based on their level of usage or loyalty. For example, a ticketing app publisher could now compare engagement and loyalty of seasonal ticket holders vs. single-game buyers.
- Personalization Intelligence enables app publishers to deliver unique content and experiences to each user based on their behavior, usage, preferences and social graph. Publishers can utilize Pyze Intelligence to create custom experiences for different groups of users. For example, apps can now offer individualized experiences to user groups such as Novice, Expert, Dormant, High Value, Whales, or a custom group defined by the app publisher.
- Revenue Intelligence empowers users to market to customers based on recent or lifetime revenue and purchases, without creating segments, and to integrate these high-value metrics in segment-less data explorations via the Intelligence Explorer.
“The gap between poor and good apps is continuously shrinking, yet the gap between good and great apps is growing,” said Dickey Singh, co-founder and CEO of Pyze. “Great apps appeal to users’ emotions with relevant personalized experiences, which have a significant impact on engagement, retention, satisfaction and, ultimately, growth and success. The Pyze Hyper Growth tier is the next stepping stone on the path to closing the wealth inequality gap in the mobile app market.”
