REDWOOD CITY, CA – July 19, 2019 – Pyze, the leading AI driven embeddable cross-platform analytics and engagement platform, today announced it has been featured in Gartner’s 2019 Magic Quadrant for Mobile Marketing Platforms as a Challenger. Gartner’s Magic Quadrant evaluates vendors within a particular market segment based on their completeness of vision and their ability to execute. Read the report here.
Gartner states that top vendors “possess the resources and acumen to deliver extensive mobile marketing capabilities guided by a clear, comprehensive view of mobile marketing’s crucial role as the dominant engagement point for customers and prospects. Vendors have executed a substantial number of implementations across a variety of industries. They push their customers toward more advanced states of mobile marketing capabilities.”
“Being featured in Gartner’s Magic Quadrant for Mobile Marketing Platforms two years in a row is a strong proof point of our continued growth and validation of our go-to-market strategy,” said Prabhjot Singh, CEO of Pyze. “Providing platforms with the analytics and marketing tools they need to enable their customers to effectively engage users is a big challenge. Pyze brings a unique combination of mobile expertise, technology, marketing, cloud integrations and services that help our customers gain deep insights about their mobile users and leverage those insights to build meaningful relationships with users.”
According to the Gartner report, “Mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimize engagements at any touchpoint.” The report further states, “Improving customer experience and driving revenue growth are among customer references’ most frequently cited reasons for investing in a mobile marketing platform. Advanced analytics capabilities are emerging as a key point of differentiation. As marketers seek to meet customer demands for real-time mobile engagements, marketing data and analytics are driving platform vendor value and client satisfaction — much of which is dependent on service, support, and integration.”
“It’s exciting to see Pyze featured in the MQ for Mobile Marketing for two straight years,” said Jonathan Hawkings, Head of Customer Success at Experfy. “We use Pyze to constantly improve our conversion flows so we get more successful listings on our marketplace and also to run targeted promotions that drive usage and retention.”
Source: Gartner, Magic Quadrant for Mobile Marketing Platforms, Mike McGuire, Charles S. Golvin, July 15, 2019.
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