Personalizing content and experience based on individual users’ behaviors, preferences, social graph data, locations and environments has a significant impact on engagement, retention and satisfaction, and is the key differentiator between great and good apps.
Personalization Intelligence™ enables mobile and web app businesses and Marketers to personalize experiences uniquely to each user based on their behavior, usage, preferences and social graph. A marketer has full control to personalize every experience including: content feeds, user interfaces, message content, time to deliver a message, channel to deliver messages on, feature and product promotions, and In-App Purchase promotions. Publishers can utilize Pyze Intelligence to define different groups of users utilizing a number of behavioral attributes and create custom experiences for each group. For example, apps can now offer individualized experiences to user groups such as Novice, Expert, Dormant, High Value, Responds to ads, Responds to political alerts, Whales, Minnows, or any custom group defined by the app publisher.
A mobile or web app marketer might determine and tag 'high engagement' and 'high revenue' users as "High Value" users, and 'low engagement' and 'users who seldom use the app' as "High Risk" users. The app can tailor experiences individually to such tagged users.
Also see Personalization related blogs:
Bargain hunters could be shown a user interface to select discount:
Seasonal ticket holders and high value customers, could be shown a user interface to select vip seats:
Marketers can change how and what gets personalized remotely
About Pyze & Growth Automation®
Pyze® has built a transformative Growth Intelligence® SaaS platform that enables mobile app publishers to develop and monetize loyal users.
Growth Automation® - Apps can have anywhere between 10s of thousand users to 10s of million users. Personalizing growth using automation allows app publishers to grow their apps on autopilot.
Signup at Pyze, install and initialize the Pyze SDK and watch your app grow.