Growth Intelligence® for mobile and web apps
Usage and Behavioral Analytics
Making sense of volumes of data can be overwhelming, time-consuming and susceptible to misinterpretation. Pyze provides visualizations and data explorers that deliver insights at a glance.
Key business indicators, real-time activity, cohorts, churn, attrition-risk, deep screen and event funnel analysis, resurrection status are available to app publishers at a glance. The design, color coding, and simplification of complex data is based on cognitive visualization principles adapted for app publishers. Read more...
Explore the entire user base without segmentation
Marketers and app publishers can explore the entire app's user base across key behavioral attributes like engagement, loyalty, revenue, attrition-risk, cohorts, recency, and numerous more... in seconds.
App publishers can instantly reach out to a precise set of app users without defining manual segments.
Put your app's growth on autopilot!
Intelligence-driven Growth Automation®
With Intelligence-driven Growth Automation™ create automated interaction points to onboard new users, engage active users, resurrect users in attrition, using Pyze behavioral intelligence, usage milestones and user actions. Read more...
Mobile Marketing - Communicate with users when they are most receptive
Contextual Marketing - Right experience at the right time
Enables publishers to create meaningful touchpoints with users via push notifications and in-app messaging based on data, location, behavior, and reachability indicating when they are most receptive to them. Intelligent algorithms automatically learn the best moments to communicate to users.
Contextual mobile marketing is deeply integrated into the product and can be triggered from manually from events sequences and intelligence explorer, or automatically from growth automation. Read more...
Convert in-app behaviors into explorable dimensions
App-defined Dimensions allow mobile or web app businesses convert any behavior or categorization within an app, into an explorable dimension. For example, an app-defined dimension could be based on "Ticket holder Type" category for a sports team app to differentiate between season-ticket holders and discount-ticket buyers, or "Responsiveness to Political Alerts" for a news app to customize experience for users who are highly responsive to political alerts vs those who are not. Read more...
Personalize experience and content
Personalization Intelligence™ enables mobile and web app businesses to deliver unique content and experiences to each user based on their behavior, usage, preferences and social graph. Publishers can utilize Pyze Intelligence to define different groups of users utilizing a number of behavioral attributes and create custom experiences for each group. For example, apps can now offer individualized experiences to user groups such as Novice, Expert, Dormant, High Value, Whales, or a custom group defined by the app publisher. Read more...
Smart App Agent & Curated Events
Pyze iOS and Android agents use artificial intelligence to adapt to environment, and develop user behavior maps directly on the device to intelligently minimize device resource consumption, and eliminate the need for PII data collection.
For instance, it is impossible for app publishers to derive insights from almost 30,000 distinct android devices and 1,500 device manufacturers (projecting last year's Android Fragmentation numbers). Pyze algorithmically curates product manufacturers and device types using machine learning and artificial intelligence, based on number of attributes like chipset, number of wireless radios, device introduction age, carrier and device capabilities, and geographical availability.