Gain cross-platform visibility into user behavior, path to purchase data and business functions between web, mobile, and kiosks.
ABOUT mavatar
mavatar is closing the gap between online and offline shopping, sales and advertising. Mavatar is an industry leader in contextual, collaborate and connected commerce with a multi facade dashboard for multiple users to collaborate and create value.
CUSTOMER SPOTLIGHT
“Pyze brings sophisticated analytics capabilities to our Omni channel marketplaces, social commerce, and shoppable content publishing platform and gives our customers real visibility across web, mobile and physical world kiosks to make faster and better decisions.”
Susan Akbarpour
Founder & CEO
Situation Background
mavatar needed deep analytics to measure the impact of sales and marketing initiatives for its customers. After evaluating a number of analytics and marketing automation solutions, mavatar selected Pyze Growth Intelligence.
Pyze Solutions
Cross-Platform Visibility
Pyze helped mavatar and its enterprise customers gain visibility into the behavior of different types of users, shoppers, influencers, admin and salespeople of the top retailers across their mobile app, web app, and physical Kiosks to measure campaigns’ effectiveness, identify sales trends, and understand, optimize and leverage key user actions.
Dynamic Funnels
mavatar utilizes Dynamic funnels to measure the completion of key business processes to understand the effectiveness of application flows, conversion rates, and channel performance. Key business flows are templated for each new partner to gain visibility into their business.
mCart Admin Console
mavatar integrates key Pyze metrics into its mCart Admin Console to increase sales and marketing efficiency. Pyze cross channel analytics tools enable partners to control the impact of their sales and marketing initiatives. mCart Analytics, integrated with Pyze data aggregation and optimization tools as well as automatic reports, help answer important questions and act on the results without needing a data scientist in-house and costly CRM systems.
Business Impact
Pyze enables mavatar to gain deep visibility into business performance across all its delivery channels while delivering business insights to its partners so they can understand and optimize the effectiveness of marketing and sales campaigns for each channel.