Understand usage analytics and behavioral patterns to automate engagement for increased retention and engagement.
ABOUT HelloMind
HelloMind utilizes digital technology to empower people so they can tackle mental healthcare challenges.
HelloMind disrupts the traditional form of psychological treatment that used to be restricted by the accessibility of a therapist and transforms into a user-friendly and effective tool without restrictions.
CUSTOMER SPOTLIGHT
“Pyze helps us understand how our app’s users use the app at a deep level so we can be responsive to their needs and also lets us automate key engagement and retention touch points so we can constantly stay top of mind of our users.”
Jacob Strachotta
Founder & CEO
Situation Background
HelloMind wanted to more deeply understand user behavior and automate engagement actions to drive usage and improve retention of its app users. After a thorough analysis of existing solutions, the HelloMind team selected the Pyze Intelligence platform for Growth Marketing.
Pyze Solution
Growth Automation
HelloMind utilized Pyze to analyze user actions and set-up automated campaigns to personalize engagement with each user in their native language. The growth team heavily utilized Growth Automation to set-up onboarding, activation, engagement, and retention campaigns to cultivate meaningful relationships with their international install base.
Dynamic Funnels
HelloMind utilizes funnel analysis to identify users who abandon sessions and engage them to complete their sessions to realize the full potential of the treatment
Intelligence Explorer
The HelloMind team utilizes the Pyze IE to create explorations to identify specific sets of users based on subscription levels, usage patterns, languages, and session types so they can create targeted and personalized messages for each user group.
Business Impact
HelloMind was able to iterate on the product based on behavioral data collected by Pyze and also achieved greater user engagement and retention rates.