Market Guide for Mobile Marketing Analytics
Analyst(s): Mike McGuire | Lizzy Foo Kune
Summary
Marketing leaders need deeper insight into mobile usage to push their multichannel strategies to the next level. Use this Market Guide to identify a mobile marketing analytics provider that can add data-driven fuel to your engagement, attribution and advertising strategies.
Table of Contents
Market Definition
Market Direction
Identifying the Proper Analytics for the Two Types of Mobile Marketers
The Evolution of Mobile Marketing Analytics
Pricing Model Evolution for Mobile Marketing Analytics
Privacy Concerns
Market Analysis
Representative Vendors
Diversified Providers
Adobe
Facebook
Google
IBM
Webtrends
Mobile Website and App User Analytics
Apmetrix
App Annie
Apsalar
Clicktale
Element Wave
Localytics
Mixpanel
Pyze
Swrve
Taplytics
Advertising and Experience Management
Fiksu
Kochava
Kahuna
Placed
Tapad
Tapjoy
Tune
Upsight
Yahoo (Flurry Analytics)
Market Recommendations
Gartner Recommended Reading
