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Published: 13 July 2018
Analyst(s): Melissa Davis, Adrian Leow, Jason Wong, Shubhangi Vashisth

Summary
Data and analytics leaders use web and mobile app analytics to analyze customer behavior, application performance and usage patterns to improve the digital customer experience. Use this guide for insight into the vendor landscape for web and mobile app analytics, and for session replay vendors.

Table of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

  • Extension of CX Analysis Through Integration With Marketing and Customer Analytics Solutions

Representative Vendors

  • Market Introduction
  • Vendor Profiles — Diversified Providers
    • Adobe
    • Amplitude
    • AT Internet
    • Google
    • IBM
    • Mixpanel
    • Pyze
  • Vendor Profiles — Mobile App Analytics
    • Adjust
    • Appsee
    • CA Technologies
    • CleverTap
    • Countly
    • Heap
    • Singular
  • Vendor Profiles — Session Replay Vendors
    • Clicktale
    • ContentSquare
    • Decibel
    • Glassbox
    • Quantum Metric
    • UserReplay

Market Recommendations

Gartner Recommended Reading

Coverage Attribution

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