Create Cross-Application Funnels to Optimize Product Features, Business Processes, and Maximize Conversions
Pyze lets you create complex funnels to understand how users engage with your application or with business processes that span across applications. Understand where users are converting, how much time they spend at each step and create messaging campaigns to help convert users who are stuck.
Dynamic Conversion Funnels Delivered
Create funnels based in user actions or in-actions spanning multiple application platforms or even across disparate applications. Understand where users drop off, how critical certain steps are to get to the conversion goal. Save funnels that matter to the business for fast retrieval.
Visualize Cross Application User Behavior
Understand how users flow across key buisness processes, either within a single application or across multiple application. Identify opportunities to optimize your process flow, eliminate or rearchitect leaky steps, and get a quantative reporting of the real world user expereince.
Monitor Flow Counts & Step Execution Times
In addition to viewing how many users executed each funnel, obtain a deeper level of funnel behavior by understanding how many times each step of the process was executed. Additionally, understand how much time users spend at each step of the funnel as well as the total funnel duration at every step.
Define Granular Funnel Filter Criteria
Run funnel analysis on the exact audience or business criteria that provides meaninful results. Filter the results by a particular segment of users, attributes realted to each business metric in the funnel, and on platform attributes that span cohorts, time series, location, or device characteristics. You can even compare funnel execution for when the device was online or offline.
Differentiate between User Actions & Inactions
Product owners and business analysts often prioritize focusing on the drop off rates related to progressive step execution because its helpful to see how and where users drop off. However, its equally as useful to conduct the same analysis focused on user inaction, i.e. what was downstream funnel behavior when users didn’t execute a particular step in the funnel. Combining both analysis strategies can yield a much richer understanding of user behavior.
Conduct User Level Analysis
Integrate user profile attributes into funnel analysis to focus analysis on a set of users that match specific attributes like role, geography, or specific user attributes that matter to each business. You can even focus funnel analysis on a specific user ID to determine how that user is engaging with a particular business process and how often they have executed each step in the process.
