Discover product insights and usage trends across digital platforms
Making sense of volumes of data can be overwhelming, time-consuming and susceptible to misinterpretation. Pyze provides visualizations and data explorers that deliver insights at a glance across all your digital platforms.
User Flows
Auto-discover user screen paths across web, mobile, and tv apps based on each user’s behavior. See which user flows are the most popular, where users are dropping off, where users are spending most of their time and unearth optimization opportunities.
Multi-dimensional Retention
Understand daily, weekly, and monthly user retention across every possible dimension and compare retention rates across dimensions to identify where you should spend development resources for the biggest returns.
Visual Queries
Perform multi-dimensional aggregations and benchmarks on business metrics across digital properties. Run real-time reports across billions of user events in seconds to get the data you need to make decisions. No more waiting for a developer or a data analyst to write a custom query or report!
Holistic User Profiles
Get a 360 degree view of your customers by combining user behavior data with CRM, DMP, and other third party data sets to develop holistic user profiles. Pyze provides the ability to create comprehensive account level user profiles and application specific user profiles that can be utilized for user segmentation, data analytics, and marketing campaigns.
Dynamic Funnels
Run complex funnel or conversion analysis using a simple drag and drop user interface that can process billions of events in seconds. Set-up multi-step dynamic funnels across digital properties to understand drop off rates and identify users that complete each funnel. Run real-time campaigns or export user lists third-party systems with a click of a few buttons.
Activations
Since not all active users are equal, Pyze has developed over two dozen different activation metrics to help identify specific milestones that can be used to gauge user engagement and trigger automated marketing campaigns. Understand behaviors like which users have launched the app or visited the website 3 times vs 10 or which users have come back 3, 5 or 7 consecutive days.
Want to set-up a custom activation? No problem, we’ve got you covered.
